If you have updated your iPhone to iOS 6, you have probably noticed that, among other changes, the way you can now interact with the App Store is quite different from before. You have probably also had the chance (not) to appreciate the absolute, mind-boggling slowness of the App Store after said update. Not only connecting to the store as soon as you launch the app, but also checking your updates and searching for stuff takes so long you could go to Easter Island, make tea and come back and your screen would probably still be “loading”. The issue is caused by the Genius for apps feature that is activated by default after updating the iOS.
Do you feel that this Genius feature is actually more of a bother than something you will thoroughly enjoy using? What can I say? You have my sympathy. But now for the bright side: deactivating Genius to start browsing the App Store from within your iPhone again without enduring the longest loading times is actually very easy. Most of you must have figured out how to do it by now. However, some might be having a harder time to find the right settings, and for the users that are still struggling we have this quick guide.
So you want to deactivate Genius? All right: just follow these steps, this is how you do it.
1. Launch the Settings app and look for the Privacy option. Tap on it.
2. You will need to make changes to the settings of your device’s Location Services. Select the option: it is the first one inside the Privacy menu.
3. Don’t just go and deactivate your Location Services: most photo apps heavily rely on them and you wouldn’t be able to use the apps if you turned them off — and anyway, this wouldn’t serve our specific purpose. Instead, scroll all the way down to System Services and tap on it.
4. Inside the System Services menu, set the Genius for Apps option to “Off“.
And that’s it: now you don’t have to go to Easter Island anymore to make tea while the App Store is loading forever.