Tag: Hipstamatic

Hipstamatic 220 presents: Family Album – Share Your Adventures in Hipstaland.

Now you can create your own personalized albums and share them with friends and other Hipstamatic users. As soon as your prints are developed, you can select the “Send to Family Album” option to share them via this new feature.

There are three types of available albums that you can choose from:

• Shared Album‘s purpose is making it easier to share and have instant access to Hipstaprints of your friends and contacts. For example, you can create more shared albums to share content with different people.
• In Photo Album you can collect Hipstaprints you like: they can be your own, your friends’ and other Hipstamatic users’ as well.
• Magic Album can contain all sort of content, relating to people, things and places.

For each album type, you can set a name, add tags and specify other details, like a defined period of time  and shooting location, so that you can keep track of everything and have your shared prints or prints you like neatly organized.

Through the main Family Album screen, you can browse all your shared prints, together with featured albums and latest uploads. Albums you create can be deleted at any time, while prints you have shared are not deleted with albums.

Lastly, you can now upload your prints to Twitter, Facebook and Tumblr at the same time.

A new Hipstamatic FreePak is available in the HipstaMart.

The new pack, Cowboys & Aliens, which has a strong Space Western inspiration to it and clearly plays with commonplace motifs of the genre (if you wish, you can have some fun guessing the source behind each item’s name), comes with two lenses and a camera case.

The Steambox camera case mixes a hybrid design of high-tech brass details with organic elements.

The lenses are very different the one from the other. Matty ALN conveys a retro sci-fi feel with its neon green-yellowish overlay and intense hot pink flare around the borders, as mimicking an iris; Libatique 73 features a very subdued selective sepia toning and vignetting for a vintage look vaguely imitating, according to the lens’ description, old calotypes. Libatique 73 is definitely the better rounded and more versatile addition in the Cowboys & Alien pack, whereas Matty ALN is more of a less usual effect with a relatively limited scope.

 

The new Hipstamatic Hornbecker lens was released today as a part of NSW Always On FreePak. The other items in the FreePak were previously released in the Hipstamart.

The new addition to Hipstamatic’s lens collection was done in collaboration with photographer Chris Hornbecker, most notably renown for his work for Nike sportswear brand.

Honestly, I don’t know what to think of the latest Hipstamatic FreePak. Since the new pack is free — I assume also and especially thanks to Nike sponsorship —  one could object there are no grounds for any criticism towards developers, feeding shameless promotional messages to their own loyal audience. However, I am sure I am not the only one annoyed at the notion of using a photo app so tightly connected with some huge brand I do not care about, to say the least; even if I cared about the brand, it would not change the way I feel towards this kind of promotional stratagem. Moreover, I don’t like the notion of using a filter bearing a not-so-subtle Nike logo on it. This is just one among the reasons I find myself using Hipstamatic less and less after every release. Before anybody points out that even iPhone/iPod has a Nike + iPod feature that comes with it by default, let me clarify that’s exactly the kind of corporate shit I don’t really like about Apple iPhone.

The filters and lens in the NSW Always On FreePak in themselves are nothing to fuss about: pretty good, but also pretty average effects, but yeah, all that counts is if and how you can market them. Both AO BW and AO DLX are black and white films, the former featuring a white border with intense whites, attenuated nuances and noticeable vignetting, the latter featuring a black border and high contrast.

The people behind Hipstamatic proved once more they are definitely very smart when it comes to devise effective marketing strategies.

Just a few instants ago, Hipstamatic 210 was released in the App Store. The new version includes new features and extras.

• New free lens: Buckhorst H1;
• New Bondi HipstaPak;
• Pinch-to-enlarge viewfinder and full-screen shutter button while zoomed;
• Redesigned Recent Prints section;
• Unlimited stacks printing;
• View contest leader-boards and details in-app (Flickr account no more required for entry);
• Twitter sharing;
• Order prints and analog products from the Hipstamart in-app.

We got a small taste of the items contained in the newly added Bondi HipstaPak and of the free Buckhorst H1 lens.

The Bondi HipstaPak, inspired by the work of New York-based photographer Ben Watts, contains two items: the overly trendy Watts lens, a color burn feast, and the unpredictable Big Up Film, with its extreme DIY look.

With its radiant quality, the Buckhorst H1 lens, the free extra coming with Hipstamatic 210, will  light up even the gloomiest photos.

The Bondi Pak will be available until September, so get it now before it’s gone.